Marketing to America's youth: evidence from corporate documents


Source: American Journal of Public Health


The tobacco industry's internal documents reveal an undeniable interest in marketing cigarettes to underage smokers. The industry's marketing approaches run counter to and predicate methods for tobacco prevention:

  1. keep the price of the product high;
  2. keep product placements and advertising away from schools and other areas with a high volume of youth traffic;
  3. make cigarette advertising (that is, themes and visual images) unappealing to youth;
  4. make product packaging unappealing to youth; and
  5. design the product so it is not easy to inhale.


Download:

pdf tobacco_legislationguide.pdf 219 Kb

HEALTHJUSTICE - BRIDGING HEALTH AND LAW

Law is a necessary element required to put public health policy into effect. Around the world, legislative measures exist to set standards for tobacco control, safe food, clean air, etc but since these measures do not exist in the Philippines, Filipinos are unnecessarily exposed to certain health risks that have already been eliminated or reduced in other countries through simple yet effective regulation and proper enforcement of laws.


HealthJustice brings together professionals from the relevant fields of science, medicine, economics, and law to create powerful tools for policy change.