TAPS

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Selling Death Marketing Tobacco to the Filipino Youth

 This report reviews the status of tobacco advertisement, promotion, and sponsorship in the Philippines, analyzes the tobacco industry strategy of targeting the youth, and provides policy recommendations and ways forward.   Download the file here:  Selling Death Marketing Tobacco to the Filipino Youth

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Marlboro Adverts Target Youth in Southeast Asia

This report, titled “You’re the Target,” was issued on March 12, 2014 by the Campaign for Tobacco-Free Kids, Alliance for the Control of Tobacco Use Brazil, Corporate Accountability International, Framework Convention Alliance, InterAmerican Heart Foundation, and Southeast Asia Tobacco Control Alliance. This report exposes how Philip Morris International’s (PMI) ‘Be Marlboro’ marketing campaign “draws on…

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What is TAPS?

Protect the youth and smokers ready to quit from manipulative marketing tactics by the industry.   Download the file here:  HJ_Briefer (12x18in)-1

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Assessing Compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) Bans

This guide, titled “Assessing Compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) Bans:  A “How-to” Guide for Conducting Compliance Studies of Point of Sale Advertising & Product Display; Outdoor Advertising; and Product Packaging was issued by the Campaign for Tobacco-Free Kids, Johns Hopkins School of Public Health, and International Union against Tuberculosis and Lung Disease….

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